Mobile App Technology - Ordering Boosted Sales and Customer Loyalty
Thursday May 07, 2020
As the World quickly adapts to a 'new normal', businesses must adapt to serve their customers too, or be left behind. Mobile Apps are fast becoming the main method for food outlets to engage with their customers.
EPOS Systems - Ordering Boosted Sales and Customer Loyalty
When the pandemic hit, panic wasn’t far behind. While the average Joe worried about their health and that of their loved ones, as well as their bills, UK business owners were perhaps thinking of an altogether different type of survival.
The public lockdown order undoubtedly hit companies hard, with many hastily putting together click and collect offers to stem their impending cash flow crisis. Office coffee suppliers began to deliver cappuccinos to home workers. Fish and chip shops quickly set up apps or took orders by phone. While grocers put together fruit and veg boxes - some for the long haul, others to ensure their current stock didn’t go to waste.
As we look past lockdown, these businesses would do well not to forget about offering an order service to their customers for the long haul. As we’ll explain, when teamed up with the both the right tech solution and customer loyalty program, the commercial rewards for orders placed from home can be rich and varied.
The Business Benefits of Offering an Order from Home App
Clearly, ordering from home can prove profitable. But combining it with a loyalty program can be a game-changer.
Loyalty programs…
increase overall revenue by 5-10%.
Loyalty members…
spend 5-20% more than non-members on average and buy 5-20% more frequently than non-members
But in order to be successful, a customer loyalty program needs to deliver three things...
Sound intimidating?
It’s fair to say that setting up and managing an effective ordering app and loyalty scheme can be incredibly time-consuming.
But with the right EPOS system, all of this is automated. Go ahead, see for yourself.
InfinityPay replaces legacy old with cutting-edge new.
All in all, our EPOS systems are THE most popular with restaurants the world over.
Talk with the team today about what an ordering app and customer loyalty scheme could do for your bottom line.
01642 262866 |info@infinitypay.co.uk
When the pandemic hit, panic wasn’t far behind. While the average Joe worried about their health and that of their loved ones, as well as their bills, UK business owners were perhaps thinking of an altogether different type of survival.
The public lockdown order undoubtedly hit companies hard, with many hastily putting together click and collect offers to stem their impending cash flow crisis. Office coffee suppliers began to deliver cappuccinos to home workers. Fish and chip shops quickly set up apps or took orders by phone. While grocers put together fruit and veg boxes - some for the long haul, others to ensure their current stock didn’t go to waste.
As we look past lockdown, these businesses would do well not to forget about offering an order service to their customers for the long haul. As we’ll explain, when teamed up with the both the right tech solution and customer loyalty program, the commercial rewards for orders placed from home can be rich and varied.
The Business Benefits of Offering an Order from Home App
- Reach segments of the market you wouldn’t have otherwise - such as busy families too tied up to visit you in person, or customers who suffer from limited mobility
- Get to know your customers better - as opposed to a customer visiting your shop and leaving no data behind, an ordering app paints a picture of each customer (queue a more informed marketing strategy and targeted offers)
- Tap into free marketing, with push notifications, email marketing and text messages
- Increase customer satisfaction by offering something EVERYONE craves - convenience
- Get ahead of the competition by offering something they don’t (just 2 - 3% of restaurants offer an online ordering option)
- Increase your revenue because of all the above ^^^^
Clearly, ordering from home can prove profitable. But combining it with a loyalty program can be a game-changer.
Loyalty programs…
increase overall revenue by 5-10%.
Loyalty members…
spend 5-20% more than non-members on average and buy 5-20% more frequently than non-members
But in order to be successful, a customer loyalty program needs to deliver three things...
- It needs to be convenient (like an easy-to-use app which communicates offers directly, and that acts as a scannable loyalty card)
- It must deliver value - and often this value must be personalised to the user
- It has to be managed in a way that provides plenty of data that tells you…
- How profitable the scheme is
- What offers work well, and which aren’t taken up
- How well the scheme is retaining customers - a crucial goal at the centre of any good loyalty scheme
Sound intimidating?
It’s fair to say that setting up and managing an effective ordering app and loyalty scheme can be incredibly time-consuming.
But with the right EPOS system, all of this is automated. Go ahead, see for yourself.
InfinityPay replaces legacy old with cutting-edge new.
All in all, our EPOS systems are THE most popular with restaurants the world over.
Talk with the team today about what an ordering app and customer loyalty scheme could do for your bottom line.
01642 262866 |info@infinitypay.co.uk
