5 Small Things That Make A Huge Difference to Your Ecommerce Business

With the average person picking up their phone 96 times a day, e-commerce has never been more profitable. However, the biggest problem is maintaining their attention long enough to close the sale.

Make Sure Your Homepage Captures Your Audience

The title and the first paragraph are the most viewed part of your website. Keep it simple and clean; try not to clutter your website.

You need to incite emotion and capture the attention of the reader. Strategies could involve asking a question such as “Do you find yourself doing (insert problem solved by your product)?” or “You could save/earn £50 by…”. 

Focus your attention on the reader, avoid “I or My” and stick to the word “You” to make a connection with the reader. Keep it simple and clean and try not to clutter your website with too many images.

Bonus tip: Ensure your website is compatible with mobile devices as well. 63% of users do their shopping from their phone. If the website isn’t working properly, they won’t trust your business to deliver a quality product.

Properly Utilise Pop-ups

99% of pop-ups are annoying and will certainly cause you to lose clients, unless you do so creatively. Install a quick pop-up to occur when someone goes to exit the website offering a deal they can’t refuse. 

In the pop-up you can say “Don't leave yet!” and offer them a free product or a discount of some sort. They were already leaving your website anyway and it can help you recoup some lost potential customers. 

Installing this little bounceback technique can help funnel more customers to your product or service.

Minimise Advertisements on Your Website

Everyone hates ads. If you’re running a product website, you are not going to use advertisements because your website is the advertisement for YOUR product. 

Do not lease out your digital real estate to others as this will distract the customer’s path from your page. No matter how much revenue the advertisements are generating it’s putting money in someone else’s pocket and you’re losing profits.

There should be no distractions en route to a sale: the customer should have a clear path to the checkout page.

Focus on Quality Over Quantity

Using community-based testimonials on your site will help build credibility authentically. Gathering positive reviews of your product or service is using customers’ own words as marketing.

If a customer is hooked on your product or service, they become free ambassadors for your product. This increases the likelihood they refer to friends and those friends that were referred will refer to their friends organically, which is free advertising in itself.

The lifetime value of your customer is significantly more valuable than the amount of customers you have.

Make Sure Your Website Loads Quickly

Slow loading websites cost online businesses $2.6 billion in missed sales each year. The culprit is large file sizes.

Customers don’t want to wait ages for your site to load. It can be tempting to use the highest resolution images and GIFs but they’re shooting you in the foot. If a site doesn’t load quickly, your customer and your sale is gone.

There’s a free tool from Google that can diagnose issues with your website.

Taking the time to focus on the small details helps paint a better picture of your website and in turn will boost more sales. It’s paramount to make the customer's job from the landing page to the checkout page as easy as possible.